New deal to boost meat supply in South Africa
The Spur Group has announced that it acquired a 30% stake in Bravitz Fine Foods, a start-up operation currently establishing a new world-class meat processing facility in Johannesburg, South Africa that will specialize in processing rib cuts.
The Spur Group’s investment of R36m will assist the group in securing rib supply, which, according to The Spur Group CEO Pierre van Tonder are amongst its most popular menu items.
“We believe this acquisition in Bravitz by The Spur Group is a pragmatic step in securing a sustained supply of rib cuts locally instead of sourcing these cuts from abroad. This is excellent news for local producers and, ultimately, consumers who will benefit in price and meat quality,” says Simon Streicher, SAPPO CEO.
The facility in Johannesburg comprises of a 6000m² meat processing plant to be built at a cost of R120m. It is scheduled to begin production by December 2014. Van Tonder earlier said the facility will be able to supply ribs to the 272 franchised Spur Steak Ranch restaurants in SA, but export markets will also be explored.
“We are delighted at this development and would like to congratulate The Spur Group and Bravitz Fine Foods on this move which we believe also represents a major vote of confidence in local farmers,” says Streicher.
The South African Pork Producers’ Organisation (SAPPO) is the mouthpiece of commercial pork producers in South Africa. The organisation serves the South African pork producer by co-operating within the organised agricultural fraternity and by liaising with various sectoral organisations, role-players within the supply chain of the meat industry, government and international interest groups.
SAPPO is a broad-based and dynamic service provider and facilitator, representing and supporting all South Africa’s pig farmers in their quest for profitability and sustainability.
The organistaion is recognised by the government and other agricultural role-players as the mouthpiece and representative organisation for pork producers. It provides a one-stop service which aims at presenting the South African pork producer’s point of view from various platforms.
SAPPO serves a small but dynamic industry consisting of approximately 97 532 sows and approximately 7 000 boars owned by approximately 400 pig farmers.
46 registered pig abattoirs, applying modern technology to ensure a streamlined slaughtering process, responsible for the slaughtering of just more than two million pigs annually.
Thumbnail image - Spur
Main image - Rural Mom